MARCH 2007  
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Customer Service
This One’s Dedicated To All You Customer Service Reps Out There
   If Casey Kasem hosted a special promotional products version of American Top 20, a new song from El Segundo, California-based supplier HPI Emblem (UPIC: HUNTP003) would surely top the list. Called 6 Days Of The New Year, the song parodies six days in the life of a customer service rep in the promotional products industry and has an accompanying video on YouTube. The song was written and performed by Garrison Foster, HPI Emblem’s national sales director, and goes to the tune of The Twelve Days Of Christmas—except it has six fewer verses.
Why only six days? "Our business, like many other industries, is extremely time sensitive," says Foster, a professional musician who recorded the vocals and mixed the song in his home studio. "Everyone always wants [the product] in half the time. Plus, we produced the song and video in six days."
  Stephen Liu, CEO of HPI Emblem, says the song is a humorous way to honor customer service reps across the world. "They
are our unsung heroes because they are
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truly the ones who make it happen for customers day in and day out."
    Liu recognized the song’s broad appeal and encouraged other HPI employees to create a video to accompany the music. Lorraine Dean, HPI Emblem’s graphic designer, created cartoon graphics to go with it, and IT administrator Jusuf Darmawan, coded the graphics into a video format. The team posted the video on YouTube, and more than 4,000 people have viewed it so far.
    To view the video, visit www.6daysofnewyear.com. And since Kasem wasn’t available to record a heart-tugging introduction to the song, here’s one from PPB: "Customer service rep, this is to you, with love."
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Play it again: HPI Emblem’s animated video depicting six days in the life of a customer service rep has been viewed more than 4,000 times on YouTube and was covered in The Tampa Tribune.